Pandemic effects on social media marketing behaviors in India

This research examined the effects of COVID-19 pandemic on social media marketing in India. There is little impact a consumer behaviors. To address this gap, exploratory study surveyed Indian consumers’ Observations from 313 consumers were collected to compare how their behaviors for decision-making have changed since started. A Wilcoxon signed-rank test was used mean differences prior and after began. The findings demonstrated increased usage as tool decision-making. With global reach pandemic, implications growing prominence consumer-decision making are likely relevant most nations. Recommendations use provided.